Growth Practice · Hong Kong

The practice of a growth strategist
who has done it at institutional scale.

Nalin Pathiranage has spent 17 years building growth systems inside some of the world's most demanding institutions — HSBC, PayMe, Deutsche Bank, Dilmah. Renard Cooper is how a deliberate few access that thinking.

A small number of clients. Personal accountability. No account managers.

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The practice

Renard Cooper is not
an agency.

Nalin Pathiranage on LinkedIn

It's a practice — a term used deliberately, the way an architect or a barrister uses it. One principal. Personal accountability. A curated network of specialists who execute.

Nalin Pathiranage is that principal. He leads every engagement personally. Strategy, direction, and quality accountability sit with him throughout. Execution is delivered by a curated network of specialists he has worked with and trusts over years.

When you work with Renard Cooper, you work with Nalin. Not an account manager. Not a team you'll never meet. Not a junior who interprets a brief you wrote to someone senior. Nalin.

He takes on a small number of clients at a time — deliberately — because the depth of thinking he brings to each business requires it. Scarcity here isn't a positioning trick. It's a structural truth.

Track record

Built inside institutions.
Applied to businesses still building.

2.3M→3M
Users in 20 months PayMe × HSBC — Hong Kong
+169%
B2B merchant acquisition PayMe, 2022
64
Countries — full e-commerce P&L Dilmah Tea Group
1,500
Frontline staff — HSBC Group's first CLM portal Harvard Business Review case study
50+
Clients across HK, USA, UK, AU, SG, UAE Renard Cooper — Since 2011
17yr
Building growth from the inside Fintech · FMCG · SaaS · E-commerce

The institutions Nalin has worked inside — HSBC Group, Deutsche Bank, Dilmah, Etisalat — operate growth at a scale most agencies will never see. The frameworks, the discipline, and the pattern recognition that come from operating at that level are what Renard Cooper brings to every engagement.

How it works

One principal.
A curated team.
A small number of clients.

Nalin leads every engagement personally. There is no brief passed to a team you've never met. Strategy, direction, and accountability sit with him throughout. Execution is delivered by a network of specialists he has built and trusted over years — activated based on what your specific problem requires.

Engagements are structured as monthly retainers or defined-scope projects, always built around clear OKRs. There is no service menu and no pricing table. The shape of the engagement is designed around your problem, not a packaged offering.

Systems,
not campaigns

We don't run campaigns and disappear. We build growth infrastructure — things that compound over time and that you can eventually own and operate independently.

Principal-led,
always

Nalin leads every engagement. The specialist network executes under his direction. One point of thinking, one point of accountability — throughout the entire engagement.

Deliberate
scarcity

A small client intake isn't a positioning trick. It's what makes the quality possible. If you want fast and cheap, there are hundreds of agencies. This is a different thing entirely.

Who this is for

This works if you're
the right fit.

You're a fit if

  • You're building something real and need a growth partner who has done this before, at scale
  • You want institutional-grade thinking without institutional cost or bureaucracy
  • You're willing to collaborate deeply, not just hand over a brief and wait
  • You care about systems that compound over time, not campaigns that expire
  • You're at any stage — what matters is vision and the commitment to execute on it

Probably not the right fit if

  • You need a large full-service agency with a dozen departments and specialist teams
  • You're optimising primarily for the lowest cost option
  • You want a vendor to manage at arm's length, not a partner in the room
  • You need someone to validate every existing decision rather than challenge the ones that need challenging
Selected work

A few of the problems
we've worked on.

01
Fintech Growth · Hong Kong

PayMe × HSBC

Grew Hong Kong's leading fintech from 2.3M to 3M users in 20 months. Designed and executed B2C growth strategy across paid media, SEO, ASO, marketing automation, and CRM. B2B merchant acquisition grew 169% in year one. Drove the product to its first-ever positive net revenue month in five years of operation.

02
SaaS Launch · USA

Cheqbook

Took an accounting SaaS product from pre-launch to public launch in one of the world's most competitive software markets. Built differentiated positioning against QuickBooks and FreshBooks. Multi-channel acquisition strategy, early adopter base established, product-market fit validated within 90 days of launch.

03
Brand & Web · Asia

StrategIT Asia

Full brand positioning and website build for a B2B IT solutions firm entering new markets across Asia. From initial brand strategy and voice guidelines to live Webflow site — strategy, copy, visual direction, and execution all delivered under one engagement.

Nailing Growth

Want to understand how Nalin thinks before we work together?

Nalin also publishes through Nailing Growth — his content brand focused on behavioral growth systems, referral mechanics, and the psychology behind how people actually make decisions. Subscribers are founders and growth leads at fintech, SaaS, and crypto companies.

If you want to see the thinking before committing to a conversation — the frameworks, the field notes, the case breakdowns — Nailing Growth is where to start.

Start here

Start a conversation.

No pitch deck. No intake form. Just bring an honest picture of where you are and where you want to be.

Renard Cooper · Growing businesses since 2011